Top Trends To Optimize E-Store For Improved Conversion Rates

Owning a website is not enough to understand how the intricacies of its operations work. You have to pay more heed to its optimization for the search engine especially if you want to gain visibility across the varying search engines. Suppose, you are thinking to own an ecommerce shop. You find the best hosting service for prestashop and believe you are good to go.

Knowing the conversion rate is essential because it helps you analyze the overall metrics of your website. But that is not all. To understand the trend of optimization better, here is what you should know. 

1. Quality images

Well quality content does matter for a website to attract traffic and gain a visible spot on the search engine but so does the website having pictures. But that does not imply for you to add any random image that you will find. It has to be relevant to the content you have written. Since both the images and content will be of high quality, it will attract customer attention quickly.

2. Free shipping

A very big turn off for most customers is when they are asked to pay heavy amounts of shipping. When you are in the initial stages of building a sense of loyalty and relationship with your customers, you should do so with free shipping. In today’s competitive ecommerce market, you have to get ahead of the competition somehow. So, when you offer free shipping, you attract more and more attention toward you.

3. Coupons and offers

Offering limited time coupons to make your customers loyal to your brand is a smart tactic. Then you do not have to offer coupons or offers all the time. Initially, it is a must for brands. Just make sure the coupons you have created are working just fine and are easier to place when customers insert the code before checking out. The codes do not reduce the entire amount of the shopped items but just a few of the amount is deducted.

4. Do not overprice

When you price your products too high, you will only lose those who are even interested in buying from your website. First, analyze the cost you spent on filling the current inventory you have. Then you should take out the ratio of profit you will earn from the products sold. When you tend to overprice, it is always when you do not correctly find the profit ratio. When you do, you are able to give your ycustomers the right value of products.

5. Live customer support

You have to be available for your customers at all times. Never leave them waiting since it will be only get you into their bad books. Surely, it is a hassle to hire someone who would be available 24/7 to give live chat support to customers. What’s a better alternative? It is chatbots. There are many paid and free chatbot software programs that you can integrate into your website and use them in place of real individuals for support.