Top 5 E-Commerce Trends Brands Must Follow

Internet becomes the main source for many businesses. Grabbing attention from targeted audience is much more easy on the internet. The e-commerce business becomes the most successful internet business of the 21^st century. According to a report total revenue generated by e-commerce business in 2018 was more than 2290 billion dollars. It is expected that the e-commerce industry will rise up to 4479 billion dollars by the end of 2021.

The e-commerce industry is successfully generating high profits and the reason is the latest tactics of grabbing customers. The top trends that need to be followed by every brand will be discussed in this blog.

Top Trends in E-Commerce

There are many e-commerce websites that are using various tactics to get more business. There are some common trends in the e-commerce industry that are followed by every e-commerce website. The latest upgraded technology makes the work easier for every e-commerce website. The top trends that need to be considered by every brand are as follows

•  Change in The Hosting
• Contextual Advertising
• Marketing Automation
• Mobile Commerce
• Post Payment Facility

Change in The Hosting

In recent years the e-commerce websites shift their hosting to virtual private servers. Virtual private servers will gain more value in 2019. Virtual private servers are giving more facility to e-commerce website owners. The reasonable rates and high performance offered by VPS hosting providers is the main purpose behind the use of virtual private servers. Going with top hosting providers like host break and the blue host will give you benefits such as technical support, reasonable rates and high up times.

Contextual Advertising

Contextual and programming advertising is at its peak. Contextual advertising uses datasets to grab audience attention. Different sites are revamping designs to come up with contextual advertising that will make their sales increase. If you want your brand to run in future, you need to understand the contextual and programming advertising.

Marketing Automation

Automated email marketing and scheduling social media post are left behind. Automated marketing is the most trending way of getting customers. Automated marketing is the future of all email marketing and social media post. Marketing automation covers everything from easy to access shopping carts to customized landing pages. The top benefits you get by implementing on automated marking are

·         Tailored emails will be sent to the customers

·         Promotions and display of new products will be shown to the targeted customers according to their history

·         Store offerings will get customized for each customer.

Mobile Commerce

Mobile commerce is an essential element for every brand and store. The increased in mobile transactions is recorded in 2018. The experts say that customer attachment with their mobile phones is the reasons for the high increased transactions. Every brand should have mobile-friendlywebsites that could be open on any android, IOS & windows mobile phones.

Post Payment Facility

In previous years it was observed that around 60 to 70 per cent shoppers abundant their carts just because of a complex payment process. Customers won’t pay you before the arrival of their selected products. A smooth local payout system should be there to boost the sales of your brand.